Monday, February 26, 2007

UNIQLO denim S/S 07



Uniqlo is the Japanese equivalent to H&M and Zara, but seemingly with a bigger passion for denim. Their last release of selvedge denim jeans was highly sought after but unfortunately released in very small quantities outside of Japan, perhaps they hadn't noticed the selvedge trend in the West at the time.
The denim used in the last release was supposedly of very high quality in relation to the price, 5000 Yen.

These are Naoto's last season's Uniqlo shuttle denim jeans and according to him the denim is very similar to that of his Nudie Regular Ralf Dry Selvedge. Not surprising considering they both use denim from Kaihara, which Levi's also does for some of the jeans in their Vintage line.


The Spring/Summer '07 denim line will however not be made from selvedge denim, but most of the denim will still be from the Kaihara mill. While selvedge is in now way an indicator of quality, I do think that it is a nice, not to say important, detail. And of course, it gives you bragging rights if you cuff your jeans..
The Fall/Winter collection will feature selvedge denim.

This season, the denim is made from two different types of cotton, long fibre cotton from different, undisclosed, parts of the world, and Supima cotton from the U.S for the 11.5oz high-end jeans.
The color is a red-cast indigo. The denim is also rope-dyed, which is almost required in order for the denim to fade well.

Fits from the whole spectrum, from skinny to baggy, will be offered at prices from $40-60.

Click for more pictures!








Here are pictures of an old pair of Uniqlo shuttle denim jeans, too bad they were washed too soon and often..

The jeans at Uniqlo.jp

Since I may not get the opportunity to look at these with my own eyes, I'd love to hear what you American and British guys think of them, and maybe even look at pictures of your pair!
Please let me know if you have/have seen a pair :)

5 comments:

  1. Anonymous15/3/07 21:19

    Will these be sold in Stockholm? Or Sweden at all? Thanks. Good blog, keep it up.

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  2. Nope, these are Asia, US, UK only. There aren't any Uniqlo stores elsewhere.

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  3. I think that the models look so cool, Uniqlo is one of the best brand in Asia , I would like to buy some of those jeans...I have $1000 to spend in jeans..I need more informaton about it!22DD

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  4. Thanks so much for your article, very helpful info.

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  5. For my part every person must go through this.

    ReplyDelete