Meet the Denim Demons

Image from somconcept.com

Anton and Oskar from Denim Demon will be DJing and talking to customers at Weekday Götgatan on the 23rd of May. Come by and get the full Denim Demon experience, personal service and talk denim, denim, denim!

See you!!

Denim Demon A/W 2008

Their collection for autumn/winter 2008 is the Denim Demon brothers' first shot at making other garments than jeans.

The first addition and natural extension of the line is of course the denim shirt. This design is mostly inspired by one of Lee's old shirts, bar the pocket-flaps which are more reminiscient of 60's Wrangler shirts.





Another safe bet but always welcome piece is the sweatshirt. On the chest is a drawing by Anton of the type of drum that the Samian medicine men use. On it is doodled the demon, a drawing of their father's birthplace, traditional Samian symbols etc.
The cuff is extra wide for that 1940's groove.



There's also three non-denim shirts in this collection.


And, getting down to the nitty gritty, there are two new jean models for this fall.
The first one is Juvvie, 'belt' in Samian, and is decidedly inspired by Lee's 1930's Cowboy models, just look at the triple-stitch on the yoke. The fit is slightly looser than the Aajja.



One raw and two washed Juvvies.

There's also the new version of Sarves. This time it's a play on Levi's 1920's 201s, with the exposed rivets, cinchback and suspender buttons.
The cut is the same as that of the Juvvie and the denim is the same as the one being used in this season's Sarves.





The Aajja cut is of course carried over to the next season and is also expanded with three washes(Gunnar, Bengt-Erik and Anna-Britt) and a jet-black raw denim.









Denim chore jacket, Plaave. It will actually be made in the same unsanforized denim as Sarves but shown above is a sample of the coat in the regular Aajja denim.

Discuss!

Jeans for Europe

A new online store dealing with (Japanese) denim has just opened its doors. Even though the web is worldwide, jeans and trade isn't quite as globalised just yet.
This webshop is located in the UK, making it attractive to us Europeans as we will now be sure to avoid customs when buying jeans and can thus get the first good night's sleep in a long time.

The store is superdenim.co.uk and it currently carries Denim Demon, Studio D'Artisan and Kato, all of which you can get the background on on this blog.

Right now there is a also a special deal for members of ringxring.





And by the way, don't forget about http://www.ironheart.co.uk/, where you can find.. Iron Heart. This store is also located in the UK.

Denim Demon spring collection

Denim Demon is extending their collection with rinsed and washed models as well as a pair of women's jeans this spring. They are also releasing their first limited edition, Sarves - Samian for bull caribou, this spring and that's what I'll be focusing on in this post.

The Sarves is very different because it is not singed nor sanforized and that's very uncommon for non-Japanese brands (except Levi's Vintage Clothing, of course). Garments that shrink two sizes just aren't attractive to most customers.
It's the same cut as the Aajja, ~50s 501, and is made from 15.5 oz selvedge denim. The denim is made in Turkey and is very nice, as you'll see.

The detailing is different from the other models; the leatherpatch is goatskin, the buttons in the fly are of the donut-type and there are hidden rivets on the backpocket.

Please note that the pictures are from two different Sarves samples and they're both a little wrong in different ways. That's why you might notice some discrepancies between different pictures.



Sarves and Aajja compared.


The yellow stitching won't be as bright as in the left picture. The cut is also wrong, the rise is way too low.


The horns of a caribou, upside down.


Coinpocket selvedge in the colors of the Jämtland province's flag.


"Made in Italy of 100% cotton. With inspiration from our [Samian] heritage."


Lady done in blue.

The right picture shows the yellow thread that will be used on the final version.


Sarves top, Kato bottom. The Kato jeans are one-wash, so you can see the blue coming through more on them. The lightning wasn't very good and therefore the colors are very dull in this picture.


The all-white selvedge is making a comback on the Aajja and Aahka.

I had pictures of the complete spring collection but I seem to have deleted them. Oops. Anyway, the other new stuff is a medium-dark Aajja, a very light Aajja, the Niejte(women's model) in raw and in a light blue and also a rinsed Aahka if I'm not mistaken. Actually, I probably am mistaken, but it's something along these lines.

I also had pictures of a denim jacket-prototype, I'll see if I can get some new ones.

Denim Demon SS07 preview

A few days ago I had the opportunity to have a first look at the samples from Denim Demon's spring/summer collection. Denim Demon is a very small brand, likewise the new collection; it contains only 2 pairs of jeans and a logo t-shirt.

One of the two pairs is the updated Aajja, Denim Demon's first pair which was a '47-ish cut. The leg has been made slightly wider, only one centimetre or so in width, to make it less similar to the new model, Aahka.
The Aahka is inspired by the Levi's 1967 505 and thus it is the slimmer of the two cuts. To me, it's like a slimmed down version of the first Aajja, but it still has the high(er) rise, which means you can it both low and high, with equally good results.
There's also another difference between the two models - the girl in the backpocket is stitched in blue on the Aahka.

Both models have been updated material-wise - they are both made in the same 14.5 oz denim now. The new denim feels slightly more rough and the color is similar to the old denim, but not exactly the same.




The new collection will be released in early April, which is when you can expect to see a more in-depth post about it here!