I don't know how I could have missed Rising Sun & Co., considering the level their product seems to be on. Actually, I do recall seeing them in stores in Tokyo, but there isn't enough energy in any person in the world to pay attention to all the small, upcoming reproductional brands in Japan and elsewhere.
I stumbled on again today though, and now I'm marvelled by how nice their jeans look. Apparently they make all pairs themselves in their studio on old vintage machines, giving the jeans a look that can't be had with modern machines. And they really pay attention to details, as shown on their
blog:
It also isn't a Japanese brand, but a brand from Pasadena. They really seem to be an American Ooe Yofukuten & Co! (Except I don't think they're all married.)
(Sidenote two: This is really the type of blog that Levi's should have for their LVC line; explaining and comparing reproductions to originals.)
And, while on a roll of referencing brands, they seem to be a lot like what I hope Blue Highway can become, and they show that it's possible to do it in the West, too.
With no personal experience of the brand I don't have much more to say, and won't, but maybe you have? Has anyone tried or bought a rising sun?
All images from risingsunjeans.com
