Wednesday, October 10, 2007

Denim Demon spring collection

Denim Demon is extending their collection with rinsed and washed models as well as a pair of women's jeans this spring. They are also releasing their first limited edition, Sarves - Samian for bull caribou, this spring and that's what I'll be focusing on in this post.

The Sarves is very different because it is not singed nor sanforized and that's very uncommon for non-Japanese brands (except Levi's Vintage Clothing, of course). Garments that shrink two sizes just aren't attractive to most customers.
It's the same cut as the Aajja, ~50s 501, and is made from 15.5 oz selvedge denim. The denim is made in Turkey and is very nice, as you'll see.

The detailing is different from the other models; the leatherpatch is goatskin, the buttons in the fly are of the donut-type and there are hidden rivets on the backpocket.

Please note that the pictures are from two different Sarves samples and they're both a little wrong in different ways. That's why you might notice some discrepancies between different pictures.

Sarves and Aajja compared.

The yellow stitching won't be as bright as in the left picture. The cut is also wrong, the rise is way too low.

The horns of a caribou, upside down.

Coinpocket selvedge in the colors of the Jämtland province's flag.

"Made in Italy of 100% cotton. With inspiration from our [Samian] heritage."

Lady done in blue.

The right picture shows the yellow thread that will be used on the final version.

Sarves top, Kato bottom. The Kato jeans are one-wash, so you can see the blue coming through more on them. The lightning wasn't very good and therefore the colors are very dull in this picture.

The all-white selvedge is making a comback on the Aajja and Aahka.

I had pictures of the complete spring collection but I seem to have deleted them. Oops. Anyway, the other new stuff is a medium-dark Aajja, a very light Aajja, the Niejte(women's model) in raw and in a light blue and also a rinsed Aahka if I'm not mistaken. Actually, I probably am mistaken, but it's something along these lines.

I also had pictures of a denim jacket-prototype, I'll see if I can get some new ones.


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It was an excellent collection, I bought a few of these ones, they fit perfectly.

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